http://electronictheatre.co.uk/index.php/articles/8879-deep-silver-reveal-dead-island-social-networking-app
Social CRM agency Neoco have been brought in to develop three apps for the launch and beyond which aim to identify Dead Island advocates and build a two-way relationship for future releases. Dead Island fans will have the chance to jump straight into the game's narrative as a fully-fledged undead by uploading photos of themselves wearing holiday beachwear and zombie mask. The ‘Become a Zombie' app then enters them into an undead hall of fame. The fan with the most votes will win a valuable Dead Island themed prize.
