http://electronictheatre.co.uk/index.php/articles/8879-deep-silver-reveal-dead-island-social-networking-app
" Dead Island offers something new and exciting in the saturated zombie genre marketplace. It's going to be a blockbuster and the start of a franchise for sure.We're massive gamers and zombie fans at Neoco so we just had to be a part of the global campaign for this brilliant piece of new IP," said Benn Achilleas, director of Neoco. "Our 'plug-in' approach to Social, our rich experience with brands like THQ, SEGA, and Ubisoft, and our ability to motivate and segment vast numbers of fans on Facebook meant we were the right partner for this and other game launches."
