http://www.gamesradar.com/xbox360/dead-island/preview/e3-mvg-2011-selection-dead-island-preview-hands-on-with-the-co-op-mode-that-could-be-better-than-left-4-dead/a-2011061392610496024/g-20070808134934738055
The RPG elements are sure to add hours of extra content, as there are collectible weapons and upgrades available.For example, you can buy an electric attachment for a variety of melee weapons in order to shock/stun zombies. Combine this with random environmental events, like say, rain, and you can expect deadly results.